Ben Franklin is known as a scientist, inventor, statesman and publisher. He is enshrined (posthumously) in two unlikely halls of Fame. Franklin is a member of the Advertising Hall of Fame as a pioneer in the field. The first known magazine advertisement appeared in his General Magazine in 1741. He is also a member of the International Swimming Hall of Fame. According to the Hall, “Benjamin Franklin was a competent swim coach and teacher; he advised on water safety, lifeboat rescue escape from shipwrecks, and the advisability of universal learn-to-swim classes.”